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The French car manufacturer Citroen has unveils their new corporate identity for the first time since 1985 to to help modernize the brand and improve the appeal with style-conscious drivers. The new look will extend to all future above- and below-the-line campaigns, as well as dealership and point-of-sale materials.

The updated visual identity, created by branding agency Landor, has retained the classic chevron logo and the predominant red and white coloring. But the chevrons have been reshaped for a more three-dimensional, ‘liquid’ appearance.

“The branding has to engage those, particularly outside France, who have never really considered the brand,” said Andrew Welch from Landor UK’s executive director corporate brands. “We have looked to retain what is valuable and instantly recognizable as Citroen, but force consumers to reconsider the brand.”

via brandrepublic, image courtesy of redesignrelated

Tags: automotive, car, citroen, design, logo

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