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The software giant, Microsoft Corp. plans to buy Rapt Inc. to plugging a hole in its suite of tools for Web publishers and advertisers. A big news from advertising category after Google acquired DoubleClick at March 11, 2008, a company that offers online ad serving and management technology to advertisers, web publishers and ad agencies.

Rapt Inc. is the industry standard in advertising yield management solutions. Rapt helps advertising supported businesses realize full value from their media assets through a unique combination of technology, services, and market insight.

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